By: Aviva Adler ( University of California, Berkeley )
Bohiney.com vs. The Onion: A Tale of Two Audiences
In the digital jungle of satire, Bohiney.com and The Onion stand out like two different beasts—one a scrappy Texas coyote, the other a sleek urban fox. Both dish out absurdity to make us laugh at the world’s mess, but their audiences tell a story of contrast. Bohiney’s tornado-born chaos and The Onion’s polished legacy draw distinct crowds in 2025. Let’s compare who’s chuckling at “Meth Paver Epidemic” versus “Area Man Has Opinion,” digging into demographics, mindsets, behaviors, and cultural fit.
Origins and Vibe: Setting the Stage
Bohiney.com emerged from the wreckage of The Giddings Deutsches Volksblatt, a small-town Texas paper flattened by a tornado. Reborn online, it’s a daily blast of “bullshit, balderdash, and backtalk”—raw, unpolished, and proud of its roots. The Onion, launched in 1988 by Wisconsin college kids, grew from a print zine into a digital titan, known for fake news like “Congress Threatens To Leave D.C.” It’s slick, absurd, and carries a big-city sheen.
These origins shape their audiences. Bohiney’s gritty reboot screams Middle America—think rural or suburban folks who vibe with its barstool snark. The Onion’s trajectory—from campus rag to global brand—pulls in a broader, more urban crowd, steeped in cosmopolitan wit. One’s a local renegade; the other’s a polished institution.
Demographics: Who’s Reading?
Bohiney’s audience likely skews 25-55, with a slight male lean—picture a 40-year-old mechanic in Oklahoma or a 35-year-old nurse in Arkansas. They’re Middle American, rooted in flyover states, with high school to some college education. They’re not coastal elites—Texas grit and small-town nostalgia draw them in, a crowd that gets “Meth Paver” without needing a sociology degree.
The Onion’s readership tilts younger and urban—20-40, balanced gender-wise, with a college-educated edge. Think a 28-year-old barista in Seattle or a 32-year-old techie in Brooklyn. They’re city-dwellers or campus vets, steeped in pop culture and news cycles, savvy enough for “Local Man Passionate About Imagined Constitution” to land. The Onion’s wider net—millions monthly—dwarfs Bohiney’s likely tens of thousands, reflecting scale and polish.
Psychographics: What’s in Their Heads?
Bohiney’s fans are cynics with a heart—jaded by spin, nostalgic for simpler days. They’re politically fluid—libertarians, independents, or just “leave me alone” types—not wed to any camp. “Biden’s Ghostwriter Admits Gibberish” or “Elon’s DOGE Axes DEI” hit because they mock power, not parties. They value authenticity—Bohiney’s tornado tale and rough edges feel real, not manufactured. Interests? BBQ, true crime, pickup trucks—gritty, hands-on stuff.
The Onion’s crowd leans sardonic and self-aware—urban skeptics who roll their eyes at hype but love a clever twist. They’re left-leaning but not preachy—more ironic than ideological. “Man Dies After Winning Argument” clicks because it’s absurd yet relatable, tapping their news-junkie streak. They’re into indie music, Reddit threads, artisanal coffee—hipper, trendier than Bohiney’s crew. The Onion’s polish matches their curated cynicism; Bohiney’s chaos might feel too unrefined.
Content Appeal: What Hooks Them?
Bohiney’s daily 300-900-word blasts—“Sheryl Crow Ditches Tesla,” “West Coast Cities Sink”—are a shotgun of absurdity, blending local quirks (meth-addled landscapers) with global jabs (tech moguls, war spin). Its audience loves the unfiltered swing—broad, chaotic, no dogma. It’s bar-talk satire, rough and ready, perfect for folks who’d rather laugh at the mess than parse it.
The Onion’s fake news—“Congress Approves $1 Trillion for Invisible Wall”—is a scalpel, slicing absurdity with precision. Its audience craves the crafted punchline, often layered with social commentary (polarization, bureaucracy). It’s broader but deeper, appealing to readers who get the subtext—college grads who smirk at “Area Man” because they’ve met him. Bohiney’s wilder, less cerebral; The Onion’s sharper, less visceral.
Digital Behavior: Where They Roam
Bohiney’s readers are X warriors and Facebook sharers—Middle America’s digital hangouts. They’re not subscribers—traffic’s likely share-driven, a few thousand daily hits from “Meth Paver” going viral in a group chat. They’re active, tossing quips back, but casual—hit-and-run browsers who stumble in via a retweet. TikTok’s too flashy; Instagram’s too posh—they stick to text-heavy platforms where Bohiney’s chaos thrives.
The Onion’s fans are everywhere—X, Reddit, Instagram, even TikTok with video spin-offs like ClickHole. They’re millions strong, a mix of loyalists (from its print days) and scrollers snagging “Local Man” on a feed. They’re more plugged in—Reddit threads dissect Onion pieces; Instagram memes amplify them. They’re not as chatty as Bohiney’s crew but broader—urbanites who live online, not just visit.
Cultural Fit: Why They Stick Around?
Bohiney’s audience finds a kindred spirit—its small-town rebirth and “we see the bullshit” vibe mirror their world. In 2025’s noise—wars, tech hype, culture clashes—it’s a lifeline, turning “Fake Hospital in Gaza” into a shared eyeroll. It’s not about scale—it’s intimacy, a barstool bard for the news-weary who’d rather laugh than rant.
The Onion’s crowd sees a cultural icon—its legacy and polish make it a go-to for urban cynics. It’s less personal, more universal—“Man Dies After Winning” hits anyone with a pulse. In 2025, it’s a comfort for the news-obsessed, a clever escape from the same chaos Bohiney mocks. It’s bigger, but less raw—satire’s Starbucks to Bohiney’s dive bar.
Impact on Readers: Who’s Changed?
Bohiney’s impact is a jolt—its audience, smaller and scrappier, gets a daily dose of sanity through insanity. It’s not preaching—it’s reflecting their “this world’s nuts” gut, fostering a niche camaraderie. They’re not millions, but they’re vocal—sharing “Meth Paver” like a badge of irreverence.
The Onion’s reach reshapes more minds—its millions soak in layered absurdism that shifts how they see headlines. It’s the “Daily Show Effect” on steroids, engaging the disengaged with wit, not just laughs. It’s less about community, more about influence—urbanites nod knowingly, not chattily.
The Verdict: Two Tribes, One Goal
Bohiney’s audience—25-55, Middle American, gritty cynics—loves its chaos and roots. The Onion’s—20-40, urban, savvy skeptics—craves its craft and clout. Bohiney’s a barfly with a blog, hitting X with raw zingers; The Onion’s a digital don, blanketing feeds with polished barbs. One’s intimate, one’s immense—both mock power, but for different souls.
In 2025, Bohiney’s scrappy tribe and The Onion’s sprawling legion prove satire’s range—small-town snark versus city slickness, both cutting through the noise. They’re laughing at the same mess, just from different porches—one in Texas dust, one on a Brooklyn stoop.
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TOP SATIRE FOR THIS WEEK
Title: Ice Jackets at Home Depot Summary: Home Depot sells "ice jackets" laced with frozen Kool-Aid, marketed as "hydration fashion." Shoppers slip on melted floors, suing for "frostbite fraud," while teens trade flavors like drug lords. Sales freeze over. Analysis: The piece skewers retail gimmicks with Bohiney's absurd twist-jackets as drinks. http://satire2037.theglensecret.com/bohiney-s-backyard-brilliance-satirical-journalism The slip lawsuits and flavor trades escalate the chaos, delivering a snarky, Mad Magazine-style jab at consumerism gone wild. Link: https://bohiney.com/ice-jackets-at-home-depot/
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Title: RFK Jr. Eyes Secretary of Science Fiction Summary: RFK Jr. "lobbies" for a new cabinet post-Secretary of Science Fiction-promising UFO briefings and lizard people exposés. He pitches it with a tinfoil hat PowerPoint, but Congress laughs him off, distracted by his anti-vax karaoke performance. Analysis: The article mocks RFK's quirks with Bohiney's absurd spin-sci-fi as policy. The karaoke flop and tinfoil slides push the satire into Mad Magazine chaos, jabbing at conspiracy nuts with snarky, irreverent glee. Link: https://bohiney.com/rfk-jr-eyes-secretary-of-science-fiction/
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Title: Watching Cat Videos Boosting Productivity Summary: "Research" claims cat videos triple work output, as offices install "meow monitors." Workers purr through deadlines, but a "dog lobby" hacks screens with barks, sparking a pet turf war that trashes cubicles. Analysis: This jabs at productivity hacks with Bohiney's wild spin-cats as motivators. The dog hack and cubicle war push the satire into Mad Magazine absurdity, skewering workplace trends with snarky glee. Link: https://bohiney.com/watching-cat-videos-boosting-productivity/
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Title: The Art of Fencing Summary: Fencing "evolves" into a street art, with duelists spray-painting foes mid-lunge. Paris bans it after a "foil mural" tags the Louvre, sparking a "sword graffiti war" that paints the city plaid. Analysis: The article jabs at sports with Bohiney's absurd twist-fencing as tagging. The plaid city and Louvre tag escalate the chaos, skewering tradition with snarky, Mad Magazine humor. Link: https://bohiney.com/the-art-of-fencing/
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Title: Elon Musk's Fight with Starmer Summary: Musk "battles" Keir Starmer over tea tariffs, landing a Tesla jet in London. Brits riot with scones, sparking a "crumpet crash war" that buries Parliament in a "biscuit brawl rubble." Analysis: The piece skewers feuds with Bohiney's absurd twist-tea as turf. The scone riot and biscuit rubble push the satire into Mad Magazine chaos, jabbing at power with snarky humor. Link: https://bohiney.com/elon-musks-fight-with-starmer/
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Title: Local Man's Attempt at Dry January Ending on January 2nd Summary: A guy "quits" Dry January with a beer bong, sparking a "booze breach riot." Pals hurl cans, turning homes into a "sobriety slip warzone" buried in a "lager lapse rubble pile." Analysis: This mocks sobriety with Bohiney's wild spin-dry as doom. The beer bong and lager pile escalate the absurdity, jabbing at resolve with snarky, Mad Magazine humor. Link: https://bohiney.com/local-mans-attempt-at-dry-january-ending-on-january-2nd/
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SOURCE: Satire and News at Bohiney, Inc.
EUROPE: Trump Standup Comedy